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Bowery Beauty
Hipsters rejoice! A new downtown hotel rises for the Waverly Inn crowd.
The latest addition to the downtown Manhattan hotelscape is the Bowery Hotel, in the East Village, which soft opened last weekend, with three floors now open to guests. Built in the midst of the notorious stretch from whence came the “bowery bum,” the East Village hotspot distinguishes itself in several ways. The décor is described by one of the founders as “New York factory blended with slightly Gothic,” which doesn’t quite make grammatical sense to us. But it at least signals something different in downtown Manhattan, where hipster hotels tend to be almost interchangeable with their cookie-cutter Design Within Reach vibe. Then there’s the height — most of the 135 rooms in the sixteen-story structure (some of which have terraces) boast birds-eye views over the gritty-chic low-rise Bowery.
It’s easy to see this being a stopping point for models and the men who love them based on the team behind the project — Eric Goode and Sean MacPherson, who launched the Maritime Hotel, the Park restaurant and the Waverly Inn Restaurant (which they co-own with VF editor-in-chief Graydon Carter). This time, the duo’s restaurant partner is Freemans’ Taavo Somer who gives us Gemma, an upmarket Italian eatery.
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