October 22, 2007

US & Canada | US | Miami

South Beach Swagger (and Sway)

By Anicee Gaddis

How to party like a celebrity — minus the paparazzi.

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Ever had a craving to suit up as an A-class baller in Miami for a night? Well, now you have your pay-to-play options. The Four Seasons Miami at Biscayne Bay is offering a “nightlife concierge” service that gets you past your velvet rope of choice. Which means no lines, no schmoozing the doorman, and no hanging about like a lemon on a crowded dance floor. Instead, you can flutter amidst the silicone beautiful people at the invite–only club SET, or feast your senses on the glammed-up Brazilian crowd at the dusk-to-dawn steakhouse Grimpa. Needing the right glad rags? You can even schedule a pre-soirée fitting at one of SoBe’s high-end boutiques.

Rival nightlife fixers JetsetMiami offer a “guaranteed” VIP service that goes straight for the South Beach kill. No need to be a Four Seasons’ guest — the only requirements are deep pockets and an outsized appetite for club cruising. To customize your experience, you’re invited to pick and choose your own a la carte nightlife package via JetsetMiami’s website. Depending on your ego, you can wax almost famous along the beachfront nightclubs on Ocean Drive, or opt for the full-on VIP treatment at spots like Privé or B.E.D. (debuting a new look October 27). If that’s not enough, you can upgrade to premium, super premium or “baller status” bottle service — though the limo will still cost you extra.