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Check into a motel for a few hours in the middle of the afternoon and good luck explaining what you did there. But do the same at a chic hotel in southern Spain and you can call it “Iberian yoga.” That’s the creative new name some hoteliers have dubbed the siesta — the classically Spanish tradition of closing shop around two for a leisurely lunch and a full-on snooze. Officially, the Andalusian appellation is meant to highlight the healthful virtues of naptime. Though hotels in the region are hoping the semantic spin will draw customers to new lunch-and-siesta packages — excuse us, lunch-and-yoga — that offer rooms at discounted rates for short-term usage.
Among the 200 properties participating in the campaign is the elegant Las Casas del Rey de Baeza in Seville. For around $100 visitors can pop in for rooftop tapas on the terrace then catch some winks in an airy suite. Considering Spain tried to abolish the siesta (twice), the country seems to be embracing its “greatest contribution to civilization” anew. It’s also inspiring other destinations to follow suit: as we reported in the spring, Jamaica’s PR sparks have dubbed the island the Caribbean’s capital of sleep. And now, as Hungary battles a deadly heat akin to Seville’s notorious flama, the country plans to vote on establishing its own official midday respite. Hungarian yoga, anyone?
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read more: 02. Sleep | boutique | romantic | 09. Active | wellbeing
