Following the recent opening of a W hotel in Fort Lauderdale, Starwood heads deeper south to Miami’s hottest strip. W South Beach opens this week with 312 rooms, each featuring glass balconies with ocean views. Come August, the hotel will offer Miami’s first outpost of the celeb-favorite eatery Mr. Chow.

Read all about the W’s sister property in Fort Lauderdale, and the city’s attempt to reclaim its image as “The Venice of the North,” here.